Pay-per-click internet advertising

Advertising your services or products on the Internet is extremely effective and extremely competitive. There are several ways to attract more visitors to your website; Pay-Per-Click is one of the options you can choose from, along with introducing a search engine optimization or SEO campaign. Both pay per click and SEO are designed to place your website as close to the best search engine results as possible. One of the differences is that it takes a few minutes to set up a pay per click versus month campaign for a successful SEO campaign.

Pay-per-click (PPC) is simply paid advertising offered by many search engines, including some of the largest, such as Google and Yahoo.


It requires you to bid “per click,” which means your company pays the bid amount each time the search engine directs a visitor to your site. There is the added advantage that when a pay-per-click site sends traffic from your website, your site often appears in the results of other frequent search engines.

As with all marketing campaigns, there are advantages and disadvantages. If you can understand the process and monitor your pay-per-click campaign frequently, it can be a very effective ROI. One of the biggest advantages is that you never have to modify your web pages to change your position in search engine results, as you should in a typical SEO-Website Optimization campaign.


Another advantage is the simplicity of the pay per click process. Just bid and you’re up and running. It does not require any specific technical knowledge, although the more you know about search engines and keyword research, the easier and more effective the process will be.

The downside is that pay per click is essentially a bidding war. A higher bid than yours will lower your position in the search engine results. This means that you will have to increase your bid to regain your position, which can obviously be quite expensive, especially if you are bidding on a popular keyword.


Google uses a combination of maximum CPC and quality level.

To determine if pay per click is a profitable form of marketing for your business, you need to do some calculations to determine how much each visitor to your site is worth. You can calculate this value by dividing the profit you make on your website during a certain period of time by the total number of visitors for that same period of time. For example, if your site made a profit of $ 5,000 and there were 2,5000 visits, theoretically each visitor would be worth 50 cents. The basic formula is earnings divided by visitors.


The 50 cents per visitor figure is the point at which your business reaches break-even point. The idea, of course, is to show a profit, not just cover your costs. Therefore, aim for less than 50 cents per click.

Keep in mind that the most popular keywords often cost considerably more than 50 cents per click. The only way to avoid this is to bid less on these phrases or you will pay too much for each individual hit.


The key is to learn everything about keyword research. The good news is that there is no limit to the number of keywords you can add to your offer because additional keywords do not add additional cost. This results in much less hassle for you because there is no need to optimize your site to index a particular set of keywords.

Obviously, some keywords are much more effective than others, but they won’t cost you anything except the time to set up your account in your pay-per-click offer. Of the popular search engines that offer pay per click, one called Overture (Yahoo Search Marketing) provides an online tool that will provide you with data on how often particular keywords are entered into your search engine. They also offer keyword suggestions after entering a description for your site.


In pay per click, this written description is crucial. You should understand that the purpose of your description is not to attract visitors in general, but to be as specific as possible so that only visitors who can buy your service or product go to your site. You should use a proven marketing copy to ensure that your description is accurate and attractive to attract the most ideal candidates to your site. This description is your most powerful tool to ensure that your offer is profitable.

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